"Vingardium Grubiosa" is a podcast on a subject of body positivity and fat acceptance created by two body positivity activists - Natalia and Ula. The visual identity focuses on elements needed for the podcast's existence on social media, therefore it contains Instagram post and story templates, a Spotify cover
and e-mail newsletter cover.
and e-mail newsletter cover.
Main character created for the visual identity of the podcast. The title "Vingardium Grubiosa" relates to the magic spell from Harry Potter and the word "Gruby" (transl. "fat") therefore the main illustration is a non-binary plus-size person, to represent the inclusivity of the podcast's agenda.
The logo and some of the newsletter/cover proposals
Close-up of the portraits depicting the hosts of the podcast
Spotify cover proposals
Some of the Instagram post template proposals.
Some of the instagram story templates